About this blog
design sketching - car sketching
definition of industrial design
Industrial designers are basically conceptual engineers. The objective of this area is to study both function and form, and the connection between product and the user - product as it happens in any other architecture area, being the only difference, that here the professionals that participate in the process are all specialized in small scale design, rather than in other massive colossal equipments like buildings or ships. Architects do not design the gears or motors that make machines move, or the circuits that control the movement (that task is usually attributed to engineers), but they can affect technical aspects through usability design and form relationships. And usually, they partner a whole of other professionals like marketers, to identify and fulfill needs, wants and expectations, lawyer, etc.